How can someone get behind your book if you can't get behind it yourself?

Thousands of people dream of becoming published authors, but only a small percentage actually make it a reality. Anyone who has spent days, weeks, or even years writing a book deserves recognition and reward. If your book is to reach the hand of target readers, do not expect to simply publish your work and then wait for the bumper sales of your book.

Today is time to project and market yourself otherwise your hard work will go waste. If you want to be an established author then your book should be read by target readers otherwise your book will be lying in the shelf of libraries and no one will know about you and your hard work. You have to put more effort first time to make sure that your book would reach the hand of readers as much as possible.

   Keep telling about your book : How many people do you know? Do all of your friends, associates and family members know you have a book out? If not, tell them and encourage them to tell everyone they know. If your book reaches the hands of people who truly care about your work will help you in your efforts. Your associates, family members and friends can spread the word via phone, email advertisement banner, postcard, poster and bookmark on the notice board or on street, wherever possible. Word of mouth is an inexpensive way to establish your book. As an author your efforts and hard work will prove fruitful when your book will be in the hands of target readers.

  Be an Orator or a Guide for your Reader : Readers are attracted to a writer who talks about their interests. Sometime readers don't know how your book may be useful for their goals. In that case it is your duty to tell them rather educate them how your book is directly related and perfect match as their expectations. In regular seminar, workshop and academic and social meetings you can inform them about your book.

  Keep Updating about your Book : Keep writing new and updated press releases of your book in concerned newspaper columns and relevant magazines and departments of your field. We have to knock as many as time possible at door of our target reader and register our book in his mind. In seminar, workshop and academic and social meetings you can place your book card and bookmark in front of participants.

  How to get your Book : It is very important that to keep informing libraries, readers and institutions how and from where they can purchase your book. Once anyone wants your book he should get it as fast as possible.

It is very important that your book should reach the hand of the reader because you have written it for them. At the end of all the exercise there should be no misunderstanding. Being a self-publisher it is very important to target specialist distributor or local bookseller for your book

ABCPress will definitely help you in this regard.

  Distributor and Local Bookseller : Keep informing your distributor and local bookseller about your book promotion efforts. After all they will get their profit by selling your book.

Marketing Tools : Initial sales usually depend on the author's network of friends, associates and mailing list but ultimate success is determined by the size of the market for the work, the book's unique contribution, the quality of the writing, layout of the book, and how much publicity it gets. However, if you are serious about selling your book than you should design a promotional campaign to reach in mind of maximum interested readers.

The ABCPRESS Marketing Toolkit is a complete customized set of free book promotion materials that helps authors or publishers publicize their work, create demand, and sell books.

Prepared specifically by our professional designers, the Marketing Toolkit includes templates for the following:

  Promotional e-mail message : In age of computers, we have to move according to the technology make your email address data bank as much bigger as you can and accurate too. Promotional Email message is very effective and very economical means of advertising if it reaches at the right target.

  Personal Web Site : A web site acts as a very effective method of advertising about your book and your self. Unlike other promotional things which are sent to a customer, a web site is your personal space and 'always on'. The customer can come at his convenience and learn more about your books and services. Apart from this they also get detailed information to contact you and a lot of querys are answered without you even coming in the picture. The fact that you are reading this, tells you about the effectiveness of this medium.

  Posters : Single photograph delivers many thousands words. A3 size color/black & white poster containing final book photo, author photo, about book, content and special comments is very useful for the notice board of institutions, streets, social gathering, academic event and retailer shop.

  Bookmarks : A single bookmark of 8 x2 will be a complimentary gift to book lovers, will be a long lasting memory of your book till it lies in the books.

  Press Release : Professional press release for newspaper and magazine is most important tool in the marketing of your book. Press release should be compact and self explanatory and attractive along with book cover photo. Media feel comfortable when they received in ready for press copy form your side.

  Postcard : Starting from your hand to the end of your target reader it works very well via hand to hand. When it reaches in the hand of target reader, whether he is having time or not he is bound to read, due to it openness. Most effective tool for marketing which always works and creates a personal relation between you and your reader. Book cover photo and author photo with content and special comments about book will be printed on one side postcard. Backside is blank for your personal remarks and address.

  Book Business cards : An attractive book business card of your book containing book cover photo and your address is good marketing booster when you are meeting different people in a limited time. Distribute some book business card of your book to your associates, friends and family members for further distributions.

  Event signage : Get ready for forthcoming events where you can project your book through above tools along with back stage banner or put your book signage at the entrance where no one can escape without it.

Initial sales usually depend on the author's network of friends, associates and mailing list but ultimate success is determined by the size of the market for the work, the book's unique contribution, the quality of the writing, layout of the book, and how much publicity it gets. However, if you are serious about selling your book than you should design a promotional campaign to reach in mind of maximum interested readers.